A modern sales platform for
high-value assets in watches
Built to support HNW clients, advisors, and family offices
Council is a discreet platform connecting sellers with a network of 200+ verified watch dealers.
Complete Convenience
Our concierge provides a full white-glove service, handling all correspondence, logistics, and documentation to deliver a truly seamless experience.
Maximized Pricing
Our AI model powered by proprietary data identifies a cohort of dealers most likely to assign the highest value to each watch. We then conduct a controlled negotiation process to finalize each transaction at top-of-market pricing.
Sale prices on Council are 12% higher on average than median offers.
Modernized Watch Sales
While traditional methods like consignment and auction houses are recommended for unique pieces, the majority of watches can be sold optimally through Council.
Efficiency
Consigning a piece can take months, while sales through Council are typically completed in four business days with payment delivered in 24 hours.
Fees
Auction houses may achieve strong headline prices, but total fees of 30% materially reduce net proceeds. Council’s 2.5% fee preserves more value for the seller.
Alignment
Direct dealer transactions involve a counterparty whose goal is to acquire watches at the lowest possible price. Council acts as a partner with aligned incentives to secure the highest price.
How we ensure safety
Verified Buyers
Only trusted dealers who have been vetted by Council are permitted on the platform.
Clear Custody
No custody of client assets by Council - watch and funds are sent directly between seller and buyer.
Insured Shipping
The buyer provides fully insured, next day shipping on every transaction.
Secure Payment
The buyer is required to provide payment via bank transfer only.
Trusted Dealer Network
We connect sellers with 200+ verified watch dealers.
DavidSW
Miami, FL
Wrist Aficionado
New York, NY
European Watch Co.
Boston, MA
Our Process
Council can work directly with clients or through advisors and family offices.
Initial Inquiry
Submit information on your watch and a member of our team will reach out to you within one hour.
Valuation
We will prepare a price assessment for your watch based on recent transaction data and comps.
Buyer Negotiation
Our team will identify the top buyer across 200+ dealers and negotiate the maximum price on your behalf.
Finalization
After providing details of the buyer, Council will coordinate all shipping logistics and documentation to finalize the transaction. Dealer sends payment directly to the client within 24 hours.
Advisors and Family Offices
Council is designed to operate as an extension of your advisory relationship, providing a controlled, white-glove process that allows you to deliver exceptional client service without introducing operational burden or risk.
Client-first
White-glove handling that reflects the standards of private banking and family office environments. Council manages the end-to-end sale process with a discreet, personalized experience.
Seamless integration
Council works alongside you as an execution partner, integrating into existing service models with customized workflows.
Risk-controlled
Fully insured shipping, verified buyers only, direct custody transfer, and clear documentation. Built for fiduciaries who require certainty and transparency.
Featured Transactions
Top Brands
Council specializes in pieces valued between $20,000 to $500,000.
Audemars Piguet
Royal Oak
Royal Oak Offshore
Royal Oak Concept
Code 11.59
Patek Philippe
Nautilus
Aquanaut
Grand Complications
Complications
Calatrava
Cubitus
Other Brands
Rolex
Richard Mille
F.P. Journe
Vacheron Constantin
De Bethune
Others