About Us

One mission:
to create a more efficient watch market for collectors.

Who We Are

Leveraging every advantage in favor of the client.

Council was founded on the belief that the growth of the secondary watch market should work in favor of collectors in every phase of the ownership lifecycle. The selling process, however, has remained a high-friction and opaque process for many.

Council was built to correct that. Our platform brings together proprietary market intelligence, large-scale network, and AI-powered execution on behalf of the client. When a piece goes to market through Council, it goes with every structural advantage pointed in one direction.

We optimize the process end to end, reducing timelines, maintaining low fees, and maximizing outcomes to deliver a frictionless sales process.

Headquarters
New York, New York
Services
Facilitate transactions of high-value watches
Specialization
Patek Philippe, Audemars Piguet, F.P. Journe, Richard Mille, Rolex, and select others
Who we serve
Collectors, families, family offices, wealth advisors, law firms, and art advisors

Discuss a watch with the Council team.

Get in touch
Technology & Service

The power of technology. The touch of white-glove service.

Where technology improves outcomes, we deploy it. Our AI platform streamlines our process to identify the highest bidder for any given watch, trained on proprietary transaction data that grows with every deal closed across the network.

But all correspondence with our clients is handled personally by our team, never by AI. Our service levels are consistent with the private banking standards that are expected by ultra-high-net-worth clients.

Council is also an advisor, not just an execution platform. If a client's watch is worth more than they realize, or if market timing works in their favor, we will advise accordingly. It is our responsibility to ensure every client receives the best possible outcome.

Dealer matching
AI-powered platform identifies the dealers most likely to assign the highest value to each specific piece
Data layer
Proprietary transaction data powers pricing intelligence and market comp analysis across every major reference
Client experience
Named point of contact, direct communication, and personal coordination from inquiry through close
For advisors
Custom workflows and full discretion for family office and institutional clients

Every transaction makes the next one more precise. The intelligence compounds. That advantage belongs to every client on the platform.

Operating Principles
01
Council is never the buyer.
We have no financial interest beyond maximizing outcomes for our clients. Our fee is a fixed percentage of the transaction, paid by the buyer. The only way Council does well is if the client does.
02
Safety first. Then convenience. Then price, maximized.
The clients we work with prioritize three things in this order: that the transaction is secure, that the process is frictionless, and that the financial outcome is the best the market will bear. Council is built around that sequence. Security is locked down first: verified buyers, insured logistics, direct payment. Convenience is handled next. Then, with both guaranteed, we pursue price as hard as the market allows.
03
Scale and network effects work in the client's favor.
Every transaction on the platform generates data that sharpens the next one. Dealer behavior, market timing, reference-specific demand: all of it feeds back into how Council prices, positions, and negotiates. A collector working with Council gets more than a broker. They get the benefit of every deal the network has ever closed.
04
Discretion is a standard.
Client details are kept discreet from end to end. We share only what is needed to facilitate the transaction, and only with verified and qualified parties. Confidentiality is non-negotiable. Our operational model is built around that expectation.

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