About Us

One mission:
to optimize transactions
in high-value watches
for collectors.

Who We Are

Leveraging every advantage in favor of the client.

The secondary watch market has matured significantly. Transaction options have not. Traditional models often require collectors to accept certain tradeoffs: slow timelines, high fees, and weak offers. As the market has grown, collectors deserve an efficient solution built around their outcome. Until now, that model has not existed.

Council was built to correct that. Our platform brings together an institutional-grade process, a national dealer network, and proprietary market intelligence to every transaction on behalf of the client. When a piece goes to market through Council, it goes with every structural advantage pointed in one direction.

We optimize the process end to end, reducing timelines, maintaining low fees, and maximizing outcomes to deliver an experience that reflects the value of what is being transacted.

Headquarters
New York, New York
Services
Facilitate transactions of high-value watches
Specialization
Patek Philippe, Audemars Piguet, F.P. Journe, Richard Mille, Rolex, and select others
Who we serve
Collectors, families, family offices, wealth advisors, law firms, and art advisors

Discuss a watch with the Council team.

Get in touch
Technology & Service

The power of technology. The touch of white-glove service.

Where technology improves outcomes, we deploy it. Our AI platform streamlines our process to identify the highest bidder for any given watch, trained on proprietary transaction data that grows with every deal closed across the network.

But all correspondence with our clients is handled personally by our team, never by AI. Our service levels are consistent with the private banking standards that are expected by ultra-high-net-worth clients.

Council is also an advisor, not just an execution platform. If a client's watch is worth more than they realize, or if market timing works in their favor, we will advise accordingly. We consider it our responsibility and duty to ensure every client receives the best possible outcome.

Dealer matching
AI-powered platform identifies the dealers most likely to assign the highest value to each specific piece
Data layer
Proprietary transaction data powers pricing intelligence and market comp analysis across every major reference
Client experience
Named point of contact, direct communication, and personal coordination from inquiry through close
For advisors
Custom workflows and full discretion for family office and institutional clients

Every transaction makes the next one more precise. The intelligence compounds. That advantage belongs to every client on the platform.

Operating Principles
01
Council is never the buyer.
We have no inventory, no consignment program, and no proprietary position in any watch. Our fee is a fixed percentage of the transaction, paid by the buyer. The structure is intentional: the only way Council does well is if the client does.
02
Safety first. Then convenience. Then price, maximized.
The clients we work with prioritize three things in this order: that the transaction is secure, that the process is frictionless, and that the financial outcome is the best the market will bear. Council is built around that sequence. Security is locked down first: verified buyers, insured logistics, direct payment. Convenience is handled next. Then, with both guaranteed, we pursue price as hard as the market allows. We do not trade one for the other. And we do not stop short.
03
Scale and network effects work in the client's favor.
Every transaction on the platform generates data that sharpens the next one. Dealer behavior, market timing, reference-specific demand: all of it feeds back into how Council prices, positions, and negotiates. A collector working with Council gets more than a broker. They get the benefit of every deal the network has ever closed.
04
Discretion is a standard.
Client details are kept discreet from end to end. We share only what is needed to facilitate the transaction, and only with verified and qualified parties. Confidentiality is non-negotiable. Our operational model is built around that expectation.

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