Where Legacy Meets Liquidity

Sell Audemars Piguet, Patek Philippe, and other watches effortlessly.

Every dealer claims to offer the best price - we find the one who actually will.

Receive a personalized valuation within minutes based on real market data.

How it works

  1. Understand the market price for your watch

    Our team will provide you with a price evaluation based on transaction data

  2. Secure the highest offer

    Our team negotiates with 100+ dealers who compete to pay the highest price

  3. Complete the sale

    The buyer provides insured shipping and sends payment to you directly within 24 hours

Max Value Made Easy

  • Avoid the hassle of selling - our concierge handles everything

  • Maximize prices from 100+ buyers

  • Sales completed within 4 days

  • Discreet and secure transactions

Safety First

  • We work exclusively with trusted dealers - think decades in business and hundreds of five-star reviews

  • Council guarantees each transaction up to $500,000*

  • Watch and payment are sent directly between the seller and buyer

Why Council?

Seamless convenience of a white-glove service

  • Avoid dealing with lowball offers, endless back and forth with dealers, and coordinating logistics

  • We handle the complete process from start to finish

Our mission is to secure the highest price

  • While dealers simply make an offer based on what they are willing to pay, we provide a full market analysis of your watch to determine the highest possible price

  • Over 100 dealers compete to purchase your watch, driving the highest price

  • Council is not the buyer - we do not profit more when you sell for less

Fair and simple fees

  • Traditional sales methods like auction houses have fees of up to 20%+

  • Council’s fees are 0.5% to 1% to the seller and 2% to the buyer

Sell any luxury watch

Our team is available to assist you with most watches with values between $5,000 to $1.5M, including:

All Audemars Piguet models:

  • Royal Oak

  • Royal Oak Offshore

  • Royal Oak Concept

  • Code 11.59

All Patek Philippe models:

  • Nautilus

  • Aquanaut

  • Grand Complications

  • Complications

  • Calatrava

  • Cubitus

Richard Mille, Rolex, and other top brands.