We built Council as the solution that we wanted as watch collectors ourselves. We’ve experienced every pain point in the market - lowball offers, high fees, and unnecessary friction. Whether selling to dealers, navigating auction houses, or listing privately, it always felt like something was missing: an easy and transparent way to sell a watch with confidence.

What started as a way to help friends and family has become a service that we are proud to offer as the best watch selling experience possible.

Traditional Sales Methods Fall Short

Selling to dealers can be efficient, but incentives are misaligned. While there are a number of great dealers out there, many will try to take advantage of sellers by paying as little as possible.

Auction houses bring prestige and are sometimes the right option for exceptionally rare watches, but their steep fees of 20%+ make it nearly impossible to realize the true value of your watch.

Private sales have potential upside but require time, hassle, and risk that most are not willing to take.

We wanted a better method for ourselves and collectors around the world.

Council: A More Considered Approach

Council offers an alternative: a discreet, concierge-led service that removes friction while preserving value. We represent the seller, presenting each timepiece to a carefully vetted network of over 100 established buyers. This allows us to guarantee a safe and seamless transaction every time while also securing the highest prices. We manage every detail, from valuation to final payment, with complete transparency and discretion.

We are not buyers. Our only incentive is to secure the highest possible price on your behalf.

Tailored for Discerning Clients

Many of our clients view timepieces as components of a broader alternative asset portfolio. We work with individuals as well as their advisors and fiduciaries to manage these assets during capital reallocation, estate planning, and other life events.

Our role is to simplify the process, protect the asset, and deliver outcomes with quiet efficiency.

More Than a Transaction

We are collectors, not just intermediaries. We understand the emotional weight of parting with a significant watch, and the confidence required to do it well. Whether or not you choose to sell through Council, we are pleased to be a resource - to answer questions, offer perspective, or assist in understanding the current market.

There is no obligation, only expertise offered in good faith.

Get in Touch

We invite you to reach out, whether you’re ready to sell, evaluating options, or simply wish to speak with someone who understands the space.

(551) 579-4727

info@councilwatches.com

Our Ethos

At Council, we believe the process of selling a luxury watch should reflect the quality of the piece itself: considered, respectful, and quietly efficient.

We believe in:

• Transparency, not salesmanship

• Long-term relationships, not quick wins

• Serving people, not markets

Above all, we are obsessed with delivering the most exceptional client service at every step. We will fight to ensure every single watch sells for the highest price possible and shield you from any hassles that arise in the process.

We are fortunate to work with clients who value this approach and view their watches not just as assets, but as expressions of taste, history, and meaning.

Council exists to honor that perspective. Everything we do is built around it.